Client Background: A bridal and event makeup studio needed conversations with people who already had a wedding date and a venue. Diaries fill from those conversations, not from general traffic. The studio handed over a clean slate: no usable Meta Business Manager, no working pixel, no catalogues, and a Google Business Profile that was not […]

Client Background: A specialist legal consulting firm in South Africa, providing expert advice in commercial law, dispute resolution, and regulatory compliance. Despite deep industry expertise, the firm had minimal online discoverability, making it hard for potential clients to find their services through search Challenge: Without a modern, optimized website, the firm was invisible for high-intent […]

Client Background: A professional tennis coaching academy in Johannesburg, South Africa, offering lessons for kids and adults across areas like Sandton, Midrand, and Fourways. The academy focused on building skills, confidence, and fun through certified coaching but lacked a strong online presence, relying on word-of-mouth and resulting in limited direct inquiries. Challenge: With no modern […]

Client Background: A charming boutique hotel in a competitive tourist destination relied heavily on OTA platforms (like Booking.com and Expedia), resulting in high commission fees and limited direct bookings. With an under-optimized website and low organic visibility, the hotel sought to increase direct bookings and reduce dependency on third-party channels through search engine optimization (SEO). […]