There is essentially a 3-step strategy for viral reels and this blog will break it down for you.

We’ve all seen them – those insanely catchy Instagram reels that stop you mid-scroll and leave you wanting more. But how do you, as a content creator (or as a business owner creating your own DIY content), capture that magic and craft your own viral masterpiece? The answer lies in a strategic three-step approach: the hook, the value, and the call to action (CTA).

The Hook: Landing that First Impression on Your Fresh New Viewer

Imagine your reel’s opening seconds as a handshake. It sets the tone for the entire interaction, and just like in real life, a strong first impression is key. Ditch the generic (AI-written) descriptions and opt for captivating handcrafted headlines that pique curiosity and promise something special.

Think about it: which one would grab your attention faster?

  • “The exact strategy we use to get reels viral” (Yawn…)
  • “The 3-step formula to create reels that explode” (Whoa, tell me more!)

See the difference? A powerful hook entices viewers to stop scrolling and dive deeper into your content.

The Value: Unveiling Your Content’s Treasure Crisply and Concisely

Great reels that work for actual conversions go beyond pure entertainment (unless of course, you are an influencer known for dishing out entertaining content). They offer something valuable to viewers, whether it’s a quick and easy recipe hack, a hilarious skit, or an inspiring life lesson. Think of your reel as a treasure chest overflowing with valuable content. As soon as your reels start offering value, viewers flock to unlock the secrets you intend to reveal.

The Call to Action: Cracking the Engagement Code to Trigger the Viral Algorithm

The call to action (CTA) is your secret weapon to further engagement. It’s not just about pushing sales; it’s about building a community. Why should your audience follow you, leave a comment, or share your reel? Give them that incentive.

Your CTA should be clear, actionable, and directly tied to the value you’ve provided in your reel. Try not to confuse your viewers by giving them multiple CTAs at once.

Remember: By focusing on a captivating hook, delivering genuine value, and crafting a compelling CTA, you’ll be well on your way to reeling in those viewers and creating Instagram reels that truly take flight.

Or of course, you can hire us at SayMe to do all this for you. Check out social media marketing pricing plans here.

This blog is part of Blogchatter’s A2Z campaign.