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Quest Log Entry #1: The World Has Changed You wake up one morning and realize your perfectly optimized website, your #1 Google rankings, your meticulously crafted meta descriptions, they’re all relics from a bygone era. Your customers aren’t typing “best Italian restaurant Chicago” anymore. They’re asking their AI assistants: “Where should I take my vegetarian […]
The Setup: Planning the Perfect Heist Picture this: You’re sitting in a dimly lit room (your home office at 11pm), staring at your Google Ads dashboard like it’s the blueprint for Fort Knox. Your mission? Extract maximum traffic and conversions while spending minimum budget. The security system? Google’s algorithm, designed by ex-NASA engineers who also […]
Let’s be real: AI marketing fails are the new “reply all” disasters of 2026. Except instead of embarrassing yourself in front of 50 coworkers, you’re embarrassing your brand in front of 50,000 customers. Good news? These blunders are completely avoidable once you know what to watch for. Better news? Some of them are absolutely hilarious, […]
Picture this: It’s Q1 2025, and Michele’s e-commerce brand is hemorrhaging money. Her Facebook ads are bombing, email open rates are flatlining at 8%, and her budget is evaporating faster than ice cream in the Sahara. She says I’ve got three weeks before her CFO pulls the plug on the entire digital marketing operation. I […]
Remember when “going viral” meant your content accidentally got big? In 2026, AI doesn’t do accidents. It engineers outcomes. The gap between brands crushing it with AI and those still “planning to explore it” isn’t closing, it’s turning into a canyon. But here’s the thing: You don’t need a massive budget or a data science […]
Every morning, SEO professionals wake up and check their rankings like a superhero scanning the city for threats. And in 2026, the threats are real: Google’s Search Generative Experience (SGE) is fully deployed, Bing’s AI integration has stolen 8% of market share, and traditional SEO tactics are about as effective as bringing a knife to […]