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If you are a local brick and mortar business looking to rank your business in neighbourhood searches, you need to know that local SEO starts with a Google Business Profile.
Ever typed in “best pizza near me” and gotten bombarded with restaurants? That, my friends, is the magic of local SEO (Search Engine Optimization). But how do you, as a local business owner, make sure that your corner pizzeria pops up at the top of that search instead of getting buried beneath all the other local competition? Enter Google Business Profiles (formerly known as Google My Business). And if you don’t know what they are, here’s ours as an example, because we bet you’ve seen them before, possibly just didn’t notice them or didn’t know how they come about.
Think of your Google Business Profile as your digital storefront on Google Search and Google Maps. It’s where potential customers can find all your crucial info – address, phone number, website, hours, and even real pictures of your actual space and even your latest cheesy creations. But it’s not just about displaying basic details. A well-optimized profile can be the secret weapon that skyrockets your local SEO and drives hungry customers straight to your door, in other words increasing actual footfall at your pizzeria.
And here’s how a Google Business Profile can up your local SEO game:
Of course, just creating a Google Business Profile and leaving it as that forever and ever, doesn’t help you. A complete, relevant and active profile is what will help. So here are some best practices to help you squeeze out the most local SEO juice from your GBP listing:
Google My Business Best Practices:
Follow out Google Profile tips and win in your local SEO.
This blog is part of Blogchatter’s A2Z Challenge.
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